‘Propaganda is getting really personal as it comes through social media. As the access to the media information is expanding, so are high levels of apathy and disengagement. This is accompanied by increased political polarization’ said Dr Renee Hobbs, Professor of Communication Studies at University of Rhode Island. But MIL can generate ‘high levels of engagement and critical thinking’ she added. In that sense Dr. Hobbs underlined that MIL can be used to raise awareness and inspire people to action.