Digital Content Strategy

Content strategy is planning. Every page on URI’s website must be current, usable, accessible, and informative. Digital content strategy provides guidelines for creating, publishing, and maintaining content that is geared toward your users and fulfilling your objectives.

Content strategy governs the creation and publication of website assets including

The web communications team partners with your team to set goals, uncover challenges, engage stakeholders, and build consensus. At the end of the process, we provide you with a strategy document that outlines the discoveries, defines key messages, and provides a roadmap for your digital project.

“Content strategy plans for the creation, publication, and governance of useful, usable content.”

Kristina Halvorson, author of the book, Content Strategy for the Web.

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John Pennypacker <>