People read at a slower rate on the web and have shorter attention spans than if they were reading traditional print. It poses a unique copywriting challenge that traditional methods can’t meet.

Web Communications can help. We specialize in writing for the web and keeping within URI brand voice guidelines. We can assist with everything from assessing your site’s copy in its entirety to making granular recommendations around alt text, headlines, fascinations, ideal lengths, call-to-action and hyperlink language, style, tone, and navigation naming conventions.


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John Pennypacker <>