How to measure success? That’s one of the first questions when taking on a new project, and it’s not always a simple one to answer. The good news is that it’s easier than ever to measure the success of your digital initiatives. With tools like Google Analytics, you can get a pretty good picture of who is visiting your site and what they’re coming for. But Google Analytics is a powerful tool with many options and it can be challenging to get the information you need.

Web Communications builds custom reports to monitor web activity with an eye on a site’s goals. We can build reports that are e-mailed to you on a regular basis so that you can stay on top of how your content is performing, and make adjustments as needed.

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John Pennypacker <>