Stephen Atlas

Assistant Professor of Marketing: Specializations in Consumer Financial Decisions, Mental Accounting

Stephen Atlas researches behavioral factors that influence consumer financial decisions. In particular, his research explores how time preferences and payment frequency impact consumer decisions involving recurring financial consequences such as mortgages and recurring payment plans. He is principal investigator of the Mental Accounting and Pricing (MAP) Lab, an interdisciplinary group of students and faculty researching consumer decision making and behavioral economics.

Atlas earned his Ph.D. in Business from Columbia University. His dissertation was selected as winner of the 2013 Doctoral Dissertation Competition in Behavioral Pricing by the Pricing Center at Fordham University and was a finalist in the Mary Kay Doctoral Dissertation Competition awarded by the Academy of Marketing Science. He also received a B.A. in Economics from Brown University and a M.A. in Economics from Tufts University, where he examined how social norms influence online financial choices. Previously, he worked as a consultant with Deloitte.


Areas of expertise: business, consumer behavior, marketing